Chapter Index

Appendix 2 – Outline technology trends by sub-sector

 

Advertising

  • Consumer data mining
  • Trend towards online, web analytics, quantifiable ROI
  • Adwords
  • Digital advertising boards (reduction in cost of display technology)
  • Use of proximity marketing (Bluetooth and push messaging to mobile, triggered location). 

Architecture

  • Sustainable design
  • CAD and Digital models
  • Distributed team working.

Arts, Crafts And Antiques

  • Digital artists
  • Installation art (wireless, RFID)
  • Online sales.

Computer Games

  • Moore's law (more immersive environments, higher sample rate surround sound)
  • Haptic devices
  • Handheld
  • MMOG
  • Artificial Intelligence
  • Non playing characters
  • More intelligent games
  • Automatic scene generation
  • Motion capture and emotion capture
  • P2P distribution.

Design and Designer Fashion

  • Digital tools for developing and sharing ideas
  • New materials
  • Wearable electronics
  • Functional performance clothing
  • Integrated tools
    - Body scanning
    - Laser cutting
  • Personalised designer items (Apple engraving).

Film

  • End-to-end digital workflow
  • Bigger, better, faster
  • Evolution of special effects
  • Higher resolutions, improved codecs (H.264), HD in same bandwidth
  • 4D capture and interpolation, virtual cameras
  • 3D stereoscopic capture and projection
  • AI for crowd animation
  • Motion capture for animation.

Music

  • Democratisation of production software
  • P2P file sharing, library-based streams, access to online music collection
  • Reversing of a trend towards DRM (move back to open MP3).

Performing Arts

  • Live streaming of performances
  • Digital backdrops
  • New materials in set design
  • Wireless technologies to control lighting and sound devices.

Publishing

  • Hardware: ebooks, kindle
  • Media: books repurposed for mobile devices
  • Reuse of existing hardware (Nintendo DS)
  • Growth in audio books, online news consumption
  • Amazon print on demand.

TV & Radio

  • Timeshifting and schedule control (Sky Anytime / Virgin on-demand / iPlayer)
  • Listen Again / Podcasts
  • DAB
  • Increased number of channels (Cable/Satellite/Freeview), digital switchover.

 

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