Appendix 2 – Outline technology trends by sub-sector
Advertising
- Consumer data mining
- Trend towards online, web analytics, quantifiable ROI
- Adwords
- Digital advertising boards (reduction in cost of display technology)
- Use of proximity marketing (Bluetooth and push messaging to mobile, triggered location).
Architecture
- Sustainable design
- CAD and Digital models
- Distributed team working.
Arts, Crafts And Antiques
- Digital artists
- Installation art (wireless, RFID)
- Online sales.
Computer Games
- Moore's law (more immersive environments, higher sample rate surround sound)
- Haptic devices
- Handheld
- MMOG
- Artificial Intelligence
- Non playing characters
- More intelligent games
- Automatic scene generation
- Motion capture and emotion capture
- P2P distribution.
Design and Designer Fashion
- Digital tools for developing and sharing ideas
- New materials
- Wearable electronics
- Functional performance clothing
- Integrated tools
- Body scanning
- Laser cutting
- Personalised designer items (Apple engraving).
Film
- End-to-end digital workflow
- Bigger, better, faster
- Evolution of special effects
- Higher resolutions, improved codecs (H.264), HD in same bandwidth
- 4D capture and interpolation, virtual cameras
- 3D stereoscopic capture and projection
- AI for crowd animation
- Motion capture for animation.
Music
- Democratisation of production software
- P2P file sharing, library-based streams, access to online music collection
- Reversing of a trend towards DRM (move back to open MP3).
Performing Arts
- Live streaming of performances
- Digital backdrops
- New materials in set design
- Wireless technologies to control lighting and sound devices.
Publishing
- Hardware: ebooks, kindle
- Media: books repurposed for mobile devices
- Reuse of existing hardware (Nintendo DS)
- Growth in audio books, online news consumption
- Amazon print on demand.
TV & Radio
- Timeshifting and schedule control (Sky Anytime / Virgin on-demand / iPlayer)
- Listen Again / Podcasts
- DAB
- Increased number of channels (Cable/Satellite/Freeview), digital switchover.