Economic impact: True interoperability offers the potential for development of novel products and services on a global scale and an opportunity to maximise value from digital assets.

Capacity to exploit: The UK has the combination of the creative talents and technical skills (from interface design, through to script writing and technical production) to exploit these opportunities in a more integrated, mutually reinforcing and persistent way. The UK’s relatively sophisticated adoption of mobile and wireless-web platforms presents a significant opportunity to develop more holistic, integrated approaches to content creation and management, and the technically frictionless infrastructure required for content exploitation across all platforms.

Timelines: Consumer appetite is growing, stimulated by market success of first stage of mobile and interactive applications. The commercial configuration of network providers now allows them to offer triple or quadruple play packages, increasing the opportunity for new services

Added value: The Technology Strategy Board through this strategy will provide the stimulus and incentive to act as a catalyst to bring together the content and technology partners necessary to create new content, products and services that exploit an interoperable and pervasive environment.