Maturing analytic techniques, such as object segmentation, motion and frequency analysis, are key to the semantic interpretation of rich-media content. The application of these techniques in the Internet domain is leading to the creation of the semantic web and new search tools. At the meeting point of these technologies lies the next generation of content search, recommendation and discovery services. Encouraging their development and exploitation within the Creative Industries may enable users to combine and aggregate content in order to produce new customised experiences. By supporting and promoting their application, the Technology Strategy Board will help to open up potential new revenue streams for content owners and creators.