There is great benefit to be derived from encouraging the development of new kinds of content aware infrastructure. This will require the direct involvement of network operators to adapt their networks to become more content aware as they upgrade and invest in next-generation high-speed broadband. We see a smarter content-connected infrastructure as an important foundation for the value ecosystem and the surrounding architectures of the industries that grow out of them. We anticipate that the shape of both our content industries and bandwidth providers will undergo significant changes in the future and that the Technology Strategy Board will be well placed to support the new businesses and organisations.