Traditionally, information that is linked to content at the point of creation tends to be discarded during the production process, resulting in very little information about the individual components remaining in the final product. These individual components may have separate value aside from the work they were originally generated for. Currently these components are very difficult to identify easily and hence exploit. Employing systems to better capture, store and refine meta-data over the course of content creation, might enable producers and others to generate additional value later. We wish to encourage further exploration into the potential value of technologies that accelerate and automate the process of creating (tagging) and archiving meta-data throughout production.