Throughout our analysis and consultation, we have sought to identify the cross cutting themes which have the potential to deliver the broadest and most significant impact on economic value and which also represent the greatest opportunity for innovation and industrial activism. Technology is having the most profound impact on the content sectors, blurring the boundaries between traditional sub-sectors and presenting challenges and opportunities in common. It is by focussing on these common issues that the Technology Strategy Board will be able to maximise impact and economic return on investments and therefore forms the main thrust of the strategy.

At the heart of the challenge is the need to create the conditions, in hardware and software infrastructure and the commercial environment, to ensure that content owners, creators and developers are adequately incentivised to continue to innovate. Of equal importance is the need to ensure that UK businesses are well positioned to exploit the significant potential of the converged world. Building strong foundations in these areas will enable the UK content industries to retain their recognised global leadership in content innovation. In an increasingly digitally networked age, there will be spillover benefits to other industry sectors, not least the creative services and artefacts sectors and more broadly to business and public sector services as a whole.

 In seeking to identify where strategic, publicly funded interventions could make the most difference, our analysis has led us to place key emphasis on the following five broad themes: