The continued success of the UK Creative Industries sector relies on having robust incentive systems and the infrastructure in place to reward individuals and organisations within the supply chain. Business processes and commercial models that served well in the analogue world, in many instances have not translated well to the new digitally networked environment. In particular, there is a need to develop new models and mechanisms to support the monetisation of content. Future success also relies on businesses continuing to innovate at both business process level and in developing novel products, services and experiences.