Chapter Index

7.2 Production

A combination of increasing market competiveness, product complexity and the project-based nature of much of the sector has resulted in production of digital content particularly in computer games, film (animation, CGI) to be more widely distributed. Whilst this model enables producers to get best value and to access appropriate skills, it places additional challenges in communication, project management, quality assurance and data management.

Technology also has a role in reducing the cost of production and inventory management (e.g. Amazon's print on demand) and in meeting the increasing consumer demand for more personalised products and services. The days of Henry Ford offering you a car in any colour as long as it's black are long gone, with prospective buyers for the Mini Cooper now able to configure the design from hundreds of permutations and combinations.

 

Visualise ImageVisualise

A Technology Strategy Board funded project

Visualise provides an enhanced experience for spectators at large-scale events, through local access to a rich range of media delivered via mobile devices. Large-scale public media-centric events such as the World Rally Championship, Formula One, the Olympic Games, Test Matches, Glastonbury, and the British Golf Open, typically deploy a huge infrastructure of production and transmission equipment with many fixed and portable cameras. However, most of the content is never made available to local spectators except through a single feed of edited output to portable TVs or large screen displays.

Visualise provides instant, personalised access to video streams and statistical data. Users are able to tap directly into trackside or concert cameras, satellites and background data. This includes non-viewable events or locations, archive material and real-time statistics. For example, spectators at the World Rally Championship would be able to experience all the key events from every stage, they would also be able to follow a team or individual’s performance using live timing, live GPS tracking and live video from select locations.

Visualise was a two year collaborative project involving the University of Bristol and a range of industrial partners including, 3C Research, BT, Inmarsat, International Sportsworld Communicators, Maniac Films, ProVision Communication Technologies, Turner Broadcasting, Util4 and U4EA.

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