Visitors to Northern Ireland currently spend less than those to other parts of the United Kingdom and Ireland.    

NITB understands that increased data distribution presented in engaging formats, tailored to the individuals needs and interests  will encourage more visitors to Northern Ireland and encourage greater spend. (Help us tell our story.) In addition to providing information in the format(s) preferred by the visitor, NITB also believes that information should be ‘pushed’ to visitors encouraging them to ‘explore more’.

Using the SBRI process, the NITB wish to purchase the development of 3-7 innovative Apps, which will be suitable for download across mobile platforms.  The Apps should seek to increase visitor numbers and visitor spend in Northern Ireland, through providing visitor information in a creative and engaging form, that can be tailored to personal preferences and interests. In particular NITB is seeking to stimulate information provision that will compel visitors to ‘explore more’ of Northern Ireland. (NITB anticipate that a maximum of 7 Apps may be purchased from this competition. A total value of £90,000 including VAT is available for this competition. It is anticipated that the maximum sum NITB will pay for the development of any single App will not exceed £30,000 including VAT.)

 It is anticipated that completed Apps should:

• Utilize Geographical Information held by Northern Ireland Government and available under EU Inspire Regulations and other relevant information held by NITB and other government bodies. (The government data available and specific terms associated with this will be provided on application.)
• Be available for download by visitors to Northern Ireland by Easter 2011.
• Be available on more than one platform (e.g. iOS, Android, Blackberry, Windows)
• A key component of the selection process will be the distribution plan and the business model to sustain the App.