The Technology Strategy Board is investing up to £5m in collaborative R&D projects looking to create tools that make the production of content such as film, music and computer games, more cost-effective, less risky and yield greater value through new advanced uses of metadata. We want to see projects that increase return on investment and the value of media assets by building new metadata tools or making workflows already in place yield richer, more persistent and therefore more valuable metadata. Projects will deliver a prototype, demonstrator or similar solution built around a specific content-based service or application, which has the potential to enter the market within two years of project completion. We are funding two rounds of fast-track competition for collaborative R&D projects with a total value of less than £100k, each targeting small and mediumsized enterprises (SMEs). There will also be one mainstream collaborative R&D competition for projects with a total value more than £100k.